Digital marketing is the pressing need of the hour. And, the future scope of digital marketing is infinite and tremendous.
Be it a small start-up or a renowned brand, every business inculcates best efforts in devising techniques and strategies that can help generate more revenues and sales.
And, when it comes to the mindfully investing in executing those strategies, every step you take is a leap of faith.
Digital marketing is considered as one of the effective and flexible solutions for elevating any business.
Not only the biggies but just started companies have also gotten into implementing and executing digital marketing strategies to kickstart their businesses.
Considering the world’s 60% population online, it is imperative for a business to have a digital presence.
In this present time not having a digital presence of a business is a rookie mistake that would take that business to nowhere but down.
What Digital Marketing is all about?
Digital marketing is the process of advertising products or services on digital platforms such as Google, Facebook, Instagram, and LinkedIn in terms of generating leads, increasing sales and generating revenue.
It is essential for a business for many reasons. Such as:
- Cost-effective and convenient
- High Engagement
- High Conversion
- High Sales and Revenue
- Easy to analyze
- Build a digital brand
Some of the major elements of digital marketing includes:
SEO (Search Engine Optimization)-
SEO is a key element of digital marketing. It is the process of increasing the visibility of the website’s pages on the top of the SERP i.e. search engine result page organically. It includes two important techniques: on-page optimization; off-page optimization. In SEO you do optimization of the whole website taking several things into consideration such as:
- Keyword Research
- Optimization of the title of the webpage
- Optimization of the description of the webpage
- URL length with keyword included
- Optimized Heading
- Optimized Sub heading
- Optimized Content
- Optimized Images
- Content length
- Improve Social signals
Pay Per Click (Search Engine Marketing or Google AdWords)–
Pay per click is one of the mostly executed digital marketing techniques usually preferred by big brands. This strategy is used to grab instant results (leads, sales) by spending money on advertising products on the various search engine platforms such as Google and Bing.
Email marketing is known as an effective tool for reaching out to customers, generating prospects, increasing leads, sales, and revenue quotient. Many marketers think that email marketing is dead. But based on the research it is still one of the best ways to communicate with your prospects. Whether you have launched a new product, upgraded an existing one, a piece of news to tell, or published a new blog post, email marketing is the easiest and effective way to consider.
Social Media Marketing-
We all will agree with the facts that we spend our most of the time in mindlessly scrolling social media accounts. Be it Facebook, Twitter, Instagram or Youtube, we hardly spend our day not visiting these social channels. Social media marketing is the new way of marketing which follows “Be Where Your Customers Are”. In social media marketing, products are sold by advertising them in forms of text ads, images ads and video ads on different social media platforms.
You may have heard digitals marketers and bloggers shouting out loud that content is king. Without content creation you may not reach your goals. It could be in any form such as website content, blog posts, infographics, video content or engaging text and image ads content. The companies are leveraging content marketing to engage more and more customers.
Video marketing can be perceived as a new normal in 2020. One of the most powerful tools to be added to digital marketing strategies. The consumption of video content has increased drastically and still kept its momentum. Whether you want to sell your online course, promote your products or services, etc. video marketing is good to go with.
Future Scope of Digital Marketing
Back to the days when we used to watch our favourite shows or movie on the television and whenever any product’s advertisement appeared how frequently we used to change that channel, remember?
Back to the days when print media was the only resource to advertise about the newly open shop in the town, a school, a coaching, and a restaurant.
That was the time when you waited for the next day to receive newspaper to make yourself updated with what happened in your city, country and globally.
Watching advertisement on the television, brochure, billboards, radios, etc. are the examples of traditional marketing.
This is the era of digital marketing.
Digitalization has completely changed the way of traditional marketing. With the more and more numbers of people using internet, companies have taken shift towards digital channels to reach their potential customers.
Traditional marketing is geographically restricted while digital marketing has no boundary.
Traditional marketing involves more cost while digital marketing is cost effective.
In digital marketing you have tools to analyse if your strategy is effective or not while it is impossible in traditional marketing. In digital marketing you can easily segregate your customers based on their age, location, interest, etc. All these parameters well depict the future scope of digital marketing.
Accelerated Trend of Digital Marketing in India 2020
Career Scope and growth opportunity in Digital Marketing
Taken into account the adoption of the digital marketing into businesses, it can be said that the career scope of digital marketing is wide and unlimited. Companies are on the lookout for the best digital marketers to ramp up their business. So, this is the best time to make your career in digital marketing. You can start your career in any of these specializations.
- Search Engine Executive/ Analyst
- Social Media Marketer
- Search Engine Marketer (Google ads Specialist)
- Digital Marketing Executive
- Content Writer
With your skills and knowledge, you can be a digital marketing manager within a span of few years.